It's always hard to estimate graphic design work especially when it comes to websites. What looks simple can be incredibly complex to achieve, and in some cases what looks complex can be pretty straight forward.

We love to give our clients clarity over what to expect in terms of cost when we develop new sites or add pages to existing ones. To help in this regard, we break down our development work into two categories: "Banner" pages and full "Design" pages. 

Firstly let's deal with "Banner" pages. These pages use the control and structure of the existing template in your site. The general theme of the page remains identical to the rest of your site and the bespoke graphic design work is limited to a new "header" and minor works across the page. The work is largely "designed" by the developer building the page with limited recourse to the graphic design team. 

Here is a couple of examples of "Banner" pages. 

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Full design pages, as the name suggests, require a graphic designers input from the get go and they largely "set the scene" so to speak for the page. Just like the initial design of the site, the developers follow the graphic design direction to turn the design into a functional webpage. These pages are graphic design led as opposed to developer led. As a consequence these types of pages are far more flexible, and "creative" in the look and function but more costly and with a longer lead time to produce. 

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Some sites require every page be designed almost independently of the next. Others use a combination of design and banner pages to achieve an optimal balance between cost, look and functionality. 

When adding a new page to an existing site, it is worth considering if a full design is required to delivery the outcome or a simple banner style page will suffice. 

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